Posted by admin at July 20th, 2008
This is MostPublic Index, a detailed barometer of the most public news influencers of today’s digital world. It illustrates how a new breed of influencer is shaping the media environment and what’s heard by the general population. Today, news makers and reporters are increasingly indistinguishable. In fact, a teenage Twitterer may have as powerful a voice as the New York Times editorial board. Therefore, NowPublic has defined this new type as “news influencer.” The first MostPublic Index identifies the 50 most influential individuals in New York.
“Visibility and connectedness define today’s elite,” said Leonard Brody, CEO of NowPublic. “Today, there are innumerable new ways for one’s voice to be heard. The goal of the MostPublic Index is to measure who is currently most effective in broadcasting their own personal brand online, as well as identify emerging players.”
“Our ‘MostPublic Index’ is a leading indicator and benchmark of who is really changing the way in which news is being produced and distributed, a core goal of NowPublic and its army of reporters.”
NowPublic created a formula to measure influence and “publicness” across four categories, including:
- Online Visibility
- Presence on User-Generated Content and Social Networking Sites
- Interactivity and Accessibility
- The “R” Factor: Presence on Microblogging Platforms (Flickr, Twitter, Tumblr, etc.)
NowPublic measured statistics in each of these categories from Facebook, Flickr, Google, Technorati, YouTube, and various other blogs and sites, to create a list of New York’s leading influencers. NowPublic then narrowed the list to 50 by analyzing and documenting individuals’ presence and popularity in each of these channels, applying a weighted scoring system, determined by the strength of specific traits held in each online community. A detailed account of the scoring system can be viewed here: http://www.nowpublic.com/world/most-public-index.
Without further ado, NowPublic proudly presents the MostPublic individuals in New York:
- Fred Wilson
- Arianna Huffington
- Sarah Austin
- Steve Rubel
- Noah Brier
- Anil Dash
- Gary Vaynerchuk
- Jeff Jarvis
- Liza Sabater
- Loren Feldman
- Paul Allison
- Tamar Weinberg
- Alex Blagg
- Greg Verdino
- Jason Kottke
- Rex Sorgatz
- Alisa Leonard
- Brian Morrissey
- Eric Friedman
- Jeffrey Zeldman
- Natali Del Conte
- Tim Shey
- Kyle Bunch
- Anthony Volodkin
- John Hodgman
- Nancy Scola
- Jay Rosen
- Jen Simmons
- John Biggs
- Jake Dobkin
- Caroline McCarthy
- Lindsay Robertson
- Lockhart Steele
- Nick Denton
- Scott Kidder
- Kelly Reeves
- Rachel Sklar
- Peter Kafka
- Jill Fehrenbacher
- Peter Rojas
- Robert Lanham
- Jen Chung
- Meghan Asha
- Amy Langfield
- Josh Levy
- Allison Mooney
- Nicholas Carlson
- Laurel Touby
- Emily Gould
- Brian Stelter
The MostPublic Index will issue periodic indexes across a variety of categories, including the MostPublic: American cities; European cities; Asian Cities; Indian Cities; musical influencers; political influencers, pop culture influencers and sports influencers, among others. The next MostPublic Index will identify the 50 most public individuals in Silicon Valley.